Leveraging extensive experience in the design and development of materials for sales support, Harris Consulting will:
- Assess existing sales support materials, including brochures, sales presentations, and content on the company website, intranet, CRM or other on-line materials;
- Work with sales management to determine additional needs; and,
- Develop electronic or printed sales materials which may include:
- Product brochures
- Sales presentations
- Sales proposals
- Vertical sales tools, case studies, and testimonials
- Calculation sheet for customer cost savings
- Downloadable logo and marketing materials
- Cooperative advertising rules, camera-ready artwork, account balances, forms
- Information on sales compensation
- Quarterly sales promotions
- Newsletters, updates
- On-line activations and forms (sub-dealer contracts, referral rewards, etc.)
Experience:
Harris Consulting has both developed in-house and with vendors various sales support materials.
- For a new sales distribution company launch and the launch of three hosted software products for that same company, Harris Consulting developed corporate overview and product brochures, designed retractable banners and a trade show booth for exhibits, created sales presentations, wrote sales proposals and customer testimonials, and created lead generation campaigns including a call to action, emails, press releases, website content, white paper downloads, etc. to support sales.
- At a hosted software company, we created product brochures, sales presentations, customer case studies, and white papers downloadable from the company website and Salesforce.
- At a F500 company, we designed an on-line Small-to-Medium Business-to-Business referral program, including developing the text for the web pages for referral submission, tracking, and rewards. We leveraged existing support mechanisms to reduce both cost and time to implement, and the program was launched in a few weeks time.
- At two major wireless carriers, we created numerous sales support materials for on-line access for direct and indirect sales forces, and worked with advertising agencies and direct mail vendors to develop extensive customizable materials for indirect sales.
- To address the need to streamline sales pitches and update information on handsets, we created for Nextel a Quick Reference Guide, 11,000 of which were distributed nationally and then posted electronically.
- To improve customer communications at Nextel, we authored a Sales Letter Writing Guide and Communications Kit for direct sales.