Often companies have a website and purchase Google AdWords, but have not optimized their site or their advertising campaign for search engine visibility. Harris Consulting provides a variety of internet marketing or online marketing services, including:
- Determination of keywords and phrases
- Website content development
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM), including AdWords management
- Identification of targeted banner, display and text advertising opportunities
- Identification of vendors that can provide optimization by algorithm, remarketing, keyword targeting and other online marketing services
Harris Consulting offers extensive online marketing experience. Harris Consulting has successfully identified ways to improve website content and keywords, optimized on-site SEO, set up and optimized SEM and other banner advertising campaigns, significantly increasing website traffic, exposure, rankings and lead generation for several high technology and hosted software clients. Meghan Harris has also created large search engine marketing campaigns in conjunction with outside agencies that can offer optimization algorithms and volume discounts on advertising pricing.
Experience:
For a recent company launch, Harris Consulting created and optimized all content for a new website design, and the website was page one for the company’s key search term in only 3 weeks. For another company, Meghan Harris increased the effectiveness of that company’s SEM campaigns to 60% more conversions at 70% less cost per conversion than prior to her engagement. For that same company, she increased SEO, traffic, page visits, and overall performance of the company’s website to drive 60% more unique visitors, improved page rank from 0 to 4/10, and achieved a website grader grade of 99/100.