Utilizing extensive marketing management experience, Harris Consulting will provide an objective overview of the effectiveness of existing marketing programs and make recommendations for possible adjustments or new program introductions. Harris Consulting can:
- Review and evaluate existing sales and marketing programs and conduct a matrix or SWOT analysis of programs by sales channel and customer target group;
- Assess website content and online marketing strategies and identify areas to optimize traffic and conversions, including ways to increase search engine optimization (SEO) and the effectiveness of search engine marketing (SEM) efforts;
- Advise on the use of social media to increase branding and awareness;
- Appraise pricing and profitability of programs;
- Identify potential cost savings; and,
- Develop and present recommendations of programs that could be introduced in the short and long term to reduce cost and increase growth in leads, prospects and sales.
Experience:
Harris Consulting’s experience ranges from strategy to design to execution, and includes launching new products, creating distribution channels, and reviving mature products. Harris Consulting can perform a marketing program evaluation on your marketing initiatives. Recent projects include:
- Analyzing customer data to reveal areas of customer dissatisfaction and potential improvement for an F500 company;
- Assessing an existing Small-to-Medium business website for a F500 company, and designing a new flow and wireframes to address problems with the site;
- Prior experience includes identifying an issue with rate plan related churn for a major wireless carrier, designing and successfully executing a customer rate plan migration program that achieved a 14% response rate, improved revenue and reduced churn from over 3% to less than 2% for affected customers.