Overall market and competitive information is critical to management’s ability to evaluate new investment opportunities or overall performance. With significant experience in competitive strategic analysis and product strategy development, Harris Consulting will help you determine the market opportunities for your product before launching. Harris Consulting can:
- Provide competitive analysis for market entry, including an initial overview of the size and scope of the marketplace, current providers, key buying factors, barriers to entry, and other factors;
- Analyze the competitive advantages/disadvantages of market entry
- Give estimates of growth and profitability;
- Make recommendations on a sales or distribution strategy for market entry; or,
- If a market research company is required for more extensive surveys, focus groups or other research, Harris Consulting defines the scope of work, conducts competitive bidding with outside vendors, and manages the market research efforts.
Experience:
- Harris Consulting recently assessed the market opportunity for a new managed service product, including sizing the market, defining the product scope, and identifying and hiring a market research firm to conduct initial executive one-on-one interviews to test the product viability.
- In addition, Harris Consulting has provided competitive analysis, sales presentations for potential partners, and strategic profiles of potential commercial partners for a satellite communications start-up. Past projects include: assessing foreign investment opportunities; competitive market intelligence; customer satisfaction studies; focus groups on pricing and product introductions; and design of a national direct sales compensation plan.
- Harris Consulting has extensive experience managing vendors of all kinds, including market research firms such as Yankee Group, Decision Analysis, Pacific Market Research, Telephia, and First Resource.