In most cases, new product launches are so time consuming that they require outside assistance. Harris Consulting offers experience launching new products and product extensions, including:
- Seeding customers with new products to provide results for Beta testing;
- Designing marketing and public relations campaigns for product launch;
- Determining promotions to generate sales;
- Creating launch events and communications programs;
- Updating website content;
- Developing integrated online marketing campaigns with search engine marketing (SEM) advertising, email, press releases, banner or target advertising, webinars, and other internet marketing initiatives;
- Designing sales training;
- Reviewing and testing product support literature; and,
- Assisting in implementation of the product launch.
Experience:
Harris Consulting offers experience managing the launch of numerous new products and services, including seeding and beta testing products, marketing and public relations launch events, event planning, sales training, and marketing support materials. Previous experience includes:
- Worked with CEO on thē Corporation company launch, including website design, content and SEO, logo, press releases, blog (see www.thesoftwarecorp.com). Website was page one for key search term in 3 weeks.
- Designed and launched logo, website, advertising, email, press releases, white papers, social media, webinars, sales and trade show support for thē Call Center Corporation products (see www.thecallcentercorp.com).
- Designed and launched logo, website content, advertising, email campaigns, press releases, interviews, videos, white papers, social media, webinars, sales and trade show materials for TelStar Hosted powered by Vocalcom (see www.telstarhosted.com).
- For a major wireless carrier, launched the first-available JAVA handset for a major wireless carrier, with software that provided an open protocol for applications development and wireless internet services in the New York Tri-State Area using advertising, direct mail, bill inserts, public relations campaigns, customer communications, and sales training, and achieved a 20% penetration of target customers.
- Event management experience ranges from sales award dinners for 150 people to major launch events for over 800 representatives.