Leveraging experience developing numerous marketing initiatives from conception to completion, Harris Consulting can help you to design a marketing strategy, develop a marketing plan, and execute that plan to increase branding and awareness, optimize your online presence, launch products, increase leads, improve sales, reduce bad debt or churn, retain customers, and meet your marketing needs. In your marketing program design, Harris Consulting can:
- Provide an overall evaluation of your marketing tactics, product or problem;
- Evaluate websites for Search Engine Optimization (SEO), including recommendations to increase traffic and optimize keywords;
- Develop online marketing and advertising, and optimize your search engine marketing (SEM) campaigns;
- Recommend appropriate product pricing, packaging, distribution, and promotion initiatives;
- Evaluate an existing challenge such as growth, customer retention, bad debt, etc. and recommend initiatives to address it; or,
- Outline a marketing program design or product launch from start to finish, with detailed recommendations on program execution and results measurement.
Experience:
Recent experience includes:
- Creating all marketing initiatives for a hosted call center software company, which in one year generated over 12 million impressions and tripled total average leads from 45 to 148 a month, with a 4% conversion to prospects and 25% conversion to sales.
- Developing a strategy to involve Mommy Bloggers to increase traffic and exposure for the re-launch of a multi-state retail chain and national website of a major baby-products retailer. Harris Consulting proposed hosting a special event for bloggers at retail outlets, identified major bloggers in key geographic areas, and developed an email communications program, website badges and incentives.
- Designing a Small-and-Medium Business-to-Business referral program for a Fortune 500 company. The project involved assessing and leveraging support mechanisms for other existing marketing programs to reduce cost and start-up time. The program was successfully launched in a few weeks time.
- Previous projects include: launching new products, creating distribution channels, and reviving mature products. For example, our new product launch of wireless data services in the New York Tri-State area for a major wireless carrier achieved the highest sales penetration (at 20% of target customers) and the best retention among the carrier’s market launches.
- For the same major wireless carrier, our greenfield launch of a new distribution channel, telesales, resulted in sales of 3,000 units a month the first year.
- Third, our revision of the products and services available to resellers through another wireless carrier resulted in reseller sales growth of 38% in one year.
- Lastly, our design and execution of a customer rate plan migration program achieved a 14% response rate, improved revenue and reduced churn from over 3% to less than 2% for affected customers.